A new corporate mark:
Robinson Controls Inc.
Founded in 1954 as Camrose Electric Controls, Robinson Controls Inc. had a new name, new ownership, and needed a new visual identity. Black Riders Design was brought in to create the logo, visual identity system, and website.
In recognition of the company's history, the new logo incorporates a red collar that was the signature element of the original Robinson pressure control developed by Camrose Electric.
In addition to the usual letterhead and business cards, the new visual identity also includes a standard labelling system for product boxes and new CSA safety labels for the products themselves.
Turning early marks into lasting marks: The Juvenilia Press
Founded at the University of Alberta by Professor Emeritus Juliet McMaster, the Juvenilia Press publishes the early works of famous authors like Jane Austen, Margaret Atwood, and Charlotte Brontë, edited and illustrated by current students.
Since 1995, Black Riders Design has been the "in-house" book designer for the Juvenilia Press, establishing the original house cover style as well as designing over 30 individual volumes.
Why “Black Riders”?
We drew our name from a book entitled Black Riders: The Visible Language of Modernism, written by Jerome McGann and published by Princeton University Press in 1993, which in turn had drawn its title from Stephen Crane's first published book, Black Riders and other lines, whose typographical innovation inspired poet Robert Carlton “Bob” Brown to say of his own optical poem “Eyes on the Half-Shell”:
I like to look at it, merely sit and look at it, take it all in without moving an eye. It gives me more than rhymed poetry. It rhymes in my eyes. Here are Black Riders for me at last galloping across a blank page.
In other words, it's about making your mark, typographically speaking, which seemed fitting for a company with its roots in graphic design.
So what's your story?
How do you want to make your mark?
Drop us a note ator call us at 780-913-0031